Digg Insights is a research-driven brand strategy consultancy.
We conduct primary research, analyze secondary research and synthesize data to unlock insights.
Insights which help clients understand customers as people.
Insights which inspire new product and communication ideas.
Insights which lead to consumer-centric, profitable brands.
Insights Inspiring Ideas.
Insights
The essence of marketing is to understand people and fulfill their needs better than the competition. Digg Insights conducts custom qualitative & quantitative research. Research that yields insight into the 'whats' and 'whys' behind people's thoughts, feelings and behaviors.
-
Ethnography
-
IDIs / Depth Interviews
-
Market Segmentation
-
Concept Testing
-
Pricing Research
-
User Experience Research
-
MaxDiff
-
Positioning Research
-
Advertising Research
-
Test Market Research
-
Brand Tracking Research (AA&U)
Communications
Creating effective marketing communications is both an art and science. The challenge is to deliver the right message, to the right person, at the right time. To create engaging communications that make people feel something - and ultimately move them to action.
-
Freelance Account Planning
-
Positioning Research/Strategy
-
Creative Strategy
-
Creative Briefing
-
Ad Optimization Research
-
Digital & Social Marketing
-
Advertising Effectiveness Research
Innovation
Innovation is hard. A recent white paper by Nielsen has estimated that about 85% of new FMCG products fail. Successful products add value to people's lives. They have a clear and compelling value proposition.
Digg leads clients through an insight-driven innovation protocol. We uncover unarticulated customer needs, develop relevantly differentiated value propositions, and inspire new product concepts.
-
Consumer Immersion
-
Competitive Analysis
-
Value Proposition Definition
-
Concept Development
-
Product Positioning
-
Concept Optimization Research
-
Quantitative Concept Testing
-
Test Market Research
Strategy
Brands are the most valuable asset a business owns. Yet brands are intangible, living in the hearts and minds of people (customers, employees, stakeholders). Businesses which understand and manage their brand equity best are at a distinct competitive advantage.
Digg Insights delivers research-based strategies to help clients understand, manage and grow their brands. We leverage a 4C's Framework (Consumer, Competency, Competitive, Cultural) to build brands with strong relevant differentiation. Vibrant, compelling brands that both stand out from the competition and connect with people in meaningful ways.
-
Brand Mission
-
Brand Identity
-
Brand Portfolio & Architecture
-
Naming
-
Target Market Definition
-
Personas
Digg Insights founder Lyle Swart has a 20 year track-record of conducting research which unlocks insights and inspires compelling brand ideas. Prior to opening Digg, Lyle was Director of Consumer Insights & Brand Strategy at Taco Bell. Lyle headed up advertising research at Taco Bell for eight years, guiding communications strategy for 100+ national spots (a $1 billion media investment). Lyle also was a key insights and strategy contributor in the creation of several Taco Bell product platforms, including the Dollar Cravings Value Menu, Loaded Grillers and Smothered Burrito concepts.
An "ad guy" at heart, Lyle was previously Vice President, Account Planning at FCB Global. While at FCB Lyle was the lead strategic planner for Hilton Family brands, creating campaigns for Hilton, Hilton Garden Inn, Doubletree, Hampton Inn, Homewood Suites and Hilton Honors. Other client work included AAA, Kawasaki and TaylorMade.
A life-long student of human behavior, Lyle earned a Master of Science Degree in Psychology, has published mass communications and persuasion research, and has taught university courses in research methodology and social psychology.
Digg Insights
2505 Anthem Village Drive, Suite E
Henderson, NV 89052-5529
949.922.5830